INCLUSIVE PR Fest Highlights, 2004-2014 (*also did theatrical release)
Jonathan Caouette's TARNATION* (Sundance; Directors' Fortnight; Aud Award LAFF 2004)
DOWN TO THE BONE (Sundance Director & Acting Awards 2004)
BALLETS RUSSES* (Sundance; Audience Award Hamptons 2005; picked up by Zeitgeist)
MAXED OUT (Special Doc Jury Prize SXSW 2006; picked up by Magnolia Films)
4 Audience Awards in 2007 for THE PRICE OF SUGAR (SXSW), BODY OF WAR* (Toronto & Hamptons), and YOUNG@HEART (LAFF; sold to Fox Searchlight for $1.5 million)
Mark Webber's EXPLICIT ILLS (Audience Award & Best Cinematography Award SXSW 2008)
BIG RIVER MAN (Sundance Cinematography Award; Hamptons Innovation Award 2009)
Kyle Patrick Alvarez's EASIER WITH PRACTICE* (Grand Jury Prize Cinevegas 2009; Independent Spirit Awards' Someone To Watch 2010)
STONES IN EXILE (Directors' Fortnight 2010)
BILL CUNNINGHAM NEW YORK* (New Directors/New Films; Spirit Awards & PGA Awards noms; Oscar doc shortlist 2011)
UNDER FIRE: JOURNALISTS IN COMBAT (Oscar doc shortlist 2011)
Andrew Haigh's WEEKEND* (Audience Award SXSW; Best International Feature Outfest 2011)
Sophia Takal's GREEN (Emerging Woman Award SXSW 2011)
3 Audience Awards in 2012 for THE GIRLS IN THE BAND (Palm Springs), BINDLESTIFFS (Slamdance narrative), and GETTING UP (Slamdance doc)
Ira Sachs's KEEP THE LIGHTS ON* (Best American Film & Screenplay Outfest 2012)
THE SAVOY KING (one of indieWIRE's Top Films at NYFF 2012; NY Mag Critics' Pick)
4 films at Sundance 2013: CIRCLES (World Cinema Special Jury Prize, Serbian Oscar submission), James Franco & Travis Mathews's INTERIOR. LEATHER BAR., Kyle Patrick Alvarez's C.O.G., and documentary GOOGLE AND THE WORLD BRAIN
TEST (Outstanding Dramatic Feature & Outstanding Screenplay Outfest 2013)
I AM DIVINE* (SXSW 2013)
REZETA (Jury Prize Best Narrative Feature Slamdance 2014)
THE GALAPAGOS AFFAIR* (Telluride 2013; Berlin 2014)
THE YOUNG KIESLOWSKI (LAFF Audience Award 2014)
Mickey's publicity career began inadvertently when he called the local LA film critics to get their input on the programming needs of the local community as he embarked on transforming the classic Loyola Movie Palace into a revival house in 1981. The critics had never been asked this question by an exhibitor, and one by one, they took Mickey to lunch and poured out their cinema hearts’ desires. During this time, Michael Ventura of L.A. Weekly wrote that Mickey's was "the finest film programming in Los Angeles."
Since becoming a publicist, Mickey has opened over 200 films, including Andrei Tarkovsky’s Stalker, Wim Wenders’s Wings of Desire, Gus Van Sant’s My Own Private Idaho, George Washington, Bernard Rose’s ivansxtc and more recently, Tarnation, Funny Ha Ha, Ballets Russes, Edmond, Body of War, Chris & Don: A Love Story, Scott Walker: 30 Century Man, Easier With Practice, Bill Cunningham New York, Weekend, Keep the Lights On, The Girls in the Band, I Am Divine, and The Galapagos Affair.
Some of Mickey’s successes have given new life to films that might not otherwise have had the chance, ranging in scale from big budget to minute. He spent five months as Special Media Consultant on the release of Phillip Noyce’s The Quiet American, which included overseeing the film’s world premiere at the 2002 Toronto Int’l Film Fest. Prior to the fest, Harvey Weinstein had no intention of releasing the picture, making its fate appear to be direct to your local Blockbuster. The day after the fest ended, Miramax, unable to ignore the remarkable reception from the national and international media there, was forced to change their minds. The following morning, a front-page story in Variety blazed with the headline, “Toronto Buzz Gets Quiet Release." Subsequently, the film's star, Michael Caine, was nominated for an Academy Award. Mickey, hired as publicist for all elements of the film by its financier, was the picture’s principle trumpeteer and a vital source of clarity on a once fading project, now renewed by PR.
At the other end of the production spectrum, the 2004 Sundance Film Festival saw two triumphs for movies of a hugely smaller scale. Mickey represented Down to the Bone, which won the Directing Award and the Special Award for Acting from the Jury. A second film on the ‘04 roster in Park City was arguably the most important indie of that year: Jonathan Caouette’s micro-budgeted towering achievement, Tarnation, which also enjoyed endless praise on the Croisette at Cannes, a standing ovation in its Directors' Fortnight presentation, and was dubbed by Pascal Thomas, the president of the French directors’ guild, “THE event at Cannes this year!” Tarnation went on to win the Best Documentary Award and its $25,000 cash purse at the 2004 Los Angeles Film Festival, followed by more applause at Toronto and NYFF.
At Sundance 2005, Mickey introduced four films, with the now celebrated Ballets Russes lifting crowds to their feet as it was to do at other key fests, including Toronto and the Hamptons where it took the Audience Award. The film was picked up by the savvy, classy specialist Zeitgeist with Mickey kept on to oversee all national press, screenings for NYC and LA-based long lead, in addition to the Los Angeles release. Three years later, again with Zeitgeist, inclusive pr opened Guido Santi and Tina Mascara’s Telluride hit, Chris & Don: A Love Story in both NYC and LA to rave reviews and great audience response.
At Toronto 2005, in addition to Ballets Russes, Mickey did his first Closing Night film for a major fest, undertaking Edison, there with its many stars in tow. With Morgan Freeman, Justin Timberlake, LL Cool J and Dylan McDermott in great demand for interviews and photo shoots, Mickey coordinated serving over 100 in-person outlets in less than 24 hours.
Other highlights of Mickey’s recent adventures in publicity include campaigns that stretched into a full year on Greendale, a film written and directed by rock legend Neil Young, and taking on The Thing About My Folks, penned by and starring Paul Reiser, opposite Peter Falk. The latter opened film festivals in Florida, and Nashville, and took the Audience Award at the Santa Barbara Film Festival before being picked up by Picturehouse. Mickey also joined filmmaker Stuart Gordon and star William H. Macy for the fest campaign on Edmond, adapted by David Mamet from his play, at Telluride 2005. inclusive pr also opened the film in NYC, LA and Chicago.
At SXSW 2006, inclusive pr repped three docs with one, Maxed Out, receiving a Special Documentary Jury Prize, and being picked up by Magnolia Films for release. At SXSW 2007, inclusive pr repped 5 films, including the Audience Award winner doc, The Price of Sugar. One of these SXSW films, Scott Walker: 30 Century Man, was strongly embraced there by audiences and critics, following similar enthusiasm received at Berlin, and subsequent hosannas at Hot Docs and Tribeca. The film was released in 2008/2009 by Oscilloscope with inclusive pr helming NY and LA publicity. At SXSW 2008, Mark Webber’s Explicit Ills grabbed the Audience Award and the Special Jury Prize for Cinematography while inclusive pr’s other film Frontrunners grabbed the distributer Oscilloscope.
Mickey's LAFF entry Chalk won a special Acting Ensemble Award there, was nominated for the John Cassavetes Spirit Award 2007 for Best Feature made for under $500K, and was picked up for domestic release by Morgan Spurlock’s new distribution company. inclusive pr handled 3 films at the 2007 LAFF, one being the HBO Films doc Cat Dancers and another, the fest Audience Award Winner, this time with a $50K purse, Young@Heart, which sold to Fox Searchlight for $1.5 million, their first doc pick-up in a decade. At the 2007 AFI Fest, Mickey repped 6 films, including Cuaron’s Year of the Nail, Body of War, The Living Wake, and In Search of a Midnight Kiss. The swooningly romantic and hilariously down-to-earth In Search of a Midnight Kiss became an IFC Films summer 2008 release which inclusive pr also undertook, and went on to become the winner of the Indie Spirit's John Cassavetes Award 2009. The Korean Oscar entry Secret Sunshine, which won Best Actress at Cannes 2007, was another film handled at AFI Fest 2007. inclusive pr went on to do that film’s foreign language Oscar campaign and coordinated the first US retrospective of its director Lee Chang-Dong at the LA County Museum.
At Cinevegas 2007, inclusive pr intro’d press to Sol Tryon’s absurdist gem, The Living Wake, which captured the Heineken Innovation Award and went on to collect more prizes at the Woodstock and Austin Film Fests. At Cinevegas 2009, inclusive pr repped Kyle Patrick Alvarez’s smart, surprising Easier with Practice, winner of the fest’s Grand Jury Prize for Best Film and went on to take the International Film Award at Edinburgh 2009. inclusive pr covered the film’s AFI Fest selection and opened it in LA and NYC as part of its campaign for the Somebody to Watch Spirit Award, which the film went on to win.
2007’s Toronto Fest allowed Mickey the happy opportunity to bring Phil Donahue and Ellen Spiro’s Body of War into the embrace of the media. The film was voted audiences’ favorite doc in the fest’s People’s Choice Awards. It went on to be short-listed for the 2008 Oscar and was hailed Best Doc by the National Board of Review. The film opened in April 2008 and inclusive pr continued what became nine months on the picture.
At Sundance 2009, inclusive pr trumpeted 4 films, including critics’ darling, Big River Man, which Mickey Executive Produced, and the jaw-dropping doc, The End of the Line. When the latter was released in June, inclusive pr handled the New York and Los Angeles release. The same year, Mickey accompanied Jonathan Demme to the Toronto Fest to do PR for his Neil Young Trunk Show, which inclusive pr went on to open in 13 US cities.
At the 2010 LAFF, inclusive took on the Gala Premiere of the German film, Mahler on the Couch, directed by Felix and Percy Adlon, whose Sugarbaby, Bagdad Café and Rosalie Goes Shopping, Mickey had represented two decades before. A month earlier, Mickey represented his filmmaker client Stephen Kijak for the world premiere of his second doc, Stones in Exile, in Directors' Fortnight at Cannes 2010.
In addition to extensive festival and release work, Mickey has helmed Oscar campaigns for more than fifteen documentaries and foreign films (with two winners), as well as the Special Oscar for master film composer Alex North. He has also acted as unit publicist on over thirty films, including Bagdad Café, My Own Private Idaho, One False Move, Gas, Food, Lodging and Somebody to Love.
Mickey has served as a member of the selection committee for the Los Angeles Film Festival, as well as taking on corporate clients as varied as Morton’s Restaurant and Cirque du Soleil. Cottrell mc’d at LACMA for Summer 2000, introducing the Centenary Retros of Hitchcock, George Cukor and Noel Coward. In 2006, Mickey was a juror at the Ojai and Bahamas Int’l Film Fests and in the Spring of 2007, for the fourth year running, was Roger Ebert’s guest and a panel speaker at the critic’s Overlooked Film Fest. In March 2006, Mickey was a special guest at the Robert Osborne Classic Film Festival, where he did a panel and was interviewed by the Turner Classic Movies host.